2. 2018 marks the 70th year running of Frankfurter Buchmesse. It is the world’s most important fair for the print and digital content business in publishing and media field, as well as an outstanding social and cultural event. For five days, publishing experts, writers and cultural enthusiasts from all over the world come together at the fair in Frankfurt. It's the most important international market for contents, an important trend-setter for societies, and a big cultural festival.